Coca-Cola Bets the Farm on Content Marketing: Content 2020
If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire...
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Coca-Cola Bets the Farm on Content Marketing: Content 2020
If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire...
How a Portfolio Approach Can Help You Develop Better B2B Content
But in creating this content, B2B companies often face a common, two-fold dilemma: first, determining which topics they should focus...
How a Portfolio Approach Can Help You Develop Better B2B Content
But in creating this content, B2B companies often face a common, two-fold dilemma: first, determining which topics they should focus...
Top 5 Content Marketing Articles of 2011
It’s been a tradition on this blog to review the best content marketing articles/posts from the past year. To be fair, we do this...
Top 5 Content Marketing Articles of 2011
It’s been a tradition on this blog to review the best content marketing articles/posts from the past year. To be fair, we do this...
What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012
We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and...
What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012
We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and...
15 Reasons Why Marketers Don’t Use Content Marketing
Had some fun today going through my archived blog posts and this one stuck out. I decided to unearth and dust it off a bit. I also added...
15 Reasons Why Marketers Don’t Use Content Marketing
Had some fun today going through my archived blog posts and this one stuck out. I decided to unearth and dust it off a bit. I also added...
A Four-Point Plan to Boost Your Website’s Authority
Building the authority of your website is not only important for building a strong brand, but also as a part of building trust with...
A Four-Point Plan to Boost Your Website’s Authority
Building the authority of your website is not only important for building a strong brand, but also as a part of building trust with...
Forget Content Curation, Focus on Original Content in 2012
Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the...
Forget Content Curation, Focus on Original Content in 2012
Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the...
Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
Is Content an Asset or an Expense?
Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board. Marketers view spending...
Is Content an Asset or an Expense?
Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board. Marketers view spending...
8 Content Marketing Initiatives To Seriously Consider for 2012
I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now...
8 Content Marketing Initiatives To Seriously Consider for 2012
I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now...
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