How Content Marketing Can Save the Book Industry
Digital Book World Discoverability & Marketing conference in New York on content marketing and the book business. From my experience as a...
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How Content Marketing Can Save the Book Industry
Digital Book World Discoverability & Marketing conference in New York on content marketing and the book business. From my experience as a...
10 SlideShare Strategies that Will Boost Your Content’s Value
One such platform that I feel is very underutilized is SlideShare. Given how visual content marketing has become in the last few years,...
10 SlideShare Strategies that Will Boost Your Content’s Value
One such platform that I feel is very underutilized is SlideShare. Given how visual content marketing has become in the last few years,...
Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Dominati
Of all the players in the above agency ecosystem, one is destined to prevail: the disruptor. The disruptor shakes up the industry,...
Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Dominati
Of all the players in the above agency ecosystem, one is destined to prevail: the disruptor. The disruptor shakes up the industry,...
Why It’s Vital to Develop a Converged Media Strategy Right Now
“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
Why It’s Vital to Develop a Converged Media Strategy Right Now
“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
7 Keys to Building Your Brand Publishing Empire
To make this happen, here are seven important strategies you need to be employing now. Dedicate editorial resources Dedicate one person...
7 Keys to Building Your Brand Publishing Empire
To make this happen, here are seven important strategies you need to be employing now. Dedicate editorial resources Dedicate one person...
What Social Content Works Best for Engaging Luxury-Minded Consumers?
I am going to give you some help in finding those answers by looking at key indicators of how this audience uses social media. My goal...
What Social Content Works Best for Engaging Luxury-Minded Consumers?
I am going to give you some help in finding those answers by looking at key indicators of how this audience uses social media. My goal...
Like it or Not, Information Must Be Your Product
Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of...
Like it or Not, Information Must Be Your Product
Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of...
3 Alternative Content Marketing Strategies
With Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. The industry...
3 Alternative Content Marketing Strategies
With Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. The industry...
7 Steps to Creating Your Content Marketing Channel Plan
Once you create content, you need to decide how you are going to distribute it. To figure this out, you need to consider the context in...
7 Steps to Creating Your Content Marketing Channel Plan
Once you create content, you need to decide how you are going to distribute it. To figure this out, you need to consider the context in...
Michael Jordan, Failure, and Setting Content Goals
My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car,...
Michael Jordan, Failure, and Setting Content Goals
My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car,...
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