Fahad HSep 29, 20125 min readHow Content Marketing Can Save the Book IndustryDigital Book World Discoverability & Marketing conference in New York on content marketing and the book business. From my experience as a...
Fahad HSep 29, 20125 min readHow Content Marketing Can Save the Book IndustryDigital Book World Discoverability & Marketing conference in New York on content marketing and the book business. From my experience as a...
Fahad HSep 17, 20126 min read10 SlideShare Strategies that Will Boost Your Content’s ValueOne such platform that I feel is very underutilized is SlideShare. Given how visual content marketing has become in the last few years,...
Fahad HSep 17, 20126 min read10 SlideShare Strategies that Will Boost Your Content’s ValueOne such platform that I feel is very underutilized is SlideShare. Given how visual content marketing has become in the last few years,...
Fahad HSep 10, 20126 min readWhy Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for DominatiOf all the players in the above agency ecosystem, one is destined to prevail: the disruptor. The disruptor shakes up the industry,...
Fahad HSep 10, 20126 min readWhy Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for DominatiOf all the players in the above agency ecosystem, one is destined to prevail: the disruptor. The disruptor shakes up the industry,...
Fahad HSep 3, 20123 min readWhy It’s Vital to Develop a Converged Media Strategy Right Now“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
Fahad HSep 3, 20123 min readWhy It’s Vital to Develop a Converged Media Strategy Right Now“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
Fahad HAug 18, 20123 min read7 Keys to Building Your Brand Publishing EmpireTo make this happen, here are seven important strategies you need to be employing now. Dedicate editorial resources Dedicate one person...
Fahad HAug 18, 20123 min read7 Keys to Building Your Brand Publishing EmpireTo make this happen, here are seven important strategies you need to be employing now. Dedicate editorial resources Dedicate one person...
Fahad HAug 13, 201210 min readWhat Social Content Works Best for Engaging Luxury-Minded Consumers?I am going to give you some help in finding those answers by looking at key indicators of how this audience uses social media. My goal...
Fahad HAug 13, 201210 min readWhat Social Content Works Best for Engaging Luxury-Minded Consumers?I am going to give you some help in finding those answers by looking at key indicators of how this audience uses social media. My goal...
Fahad HAug 11, 20123 min readLike it or Not, Information Must Be Your ProductWhether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of...
Fahad HAug 11, 20123 min readLike it or Not, Information Must Be Your ProductWhether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of...
Fahad HAug 10, 20122 min read3 Alternative Content Marketing StrategiesWith Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. The industry...
Fahad HAug 10, 20122 min read3 Alternative Content Marketing StrategiesWith Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. The industry...
Fahad HJul 28, 20124 min read7 Steps to Creating Your Content Marketing Channel PlanOnce you create content, you need to decide how you are going to distribute it. To figure this out, you need to consider the context in...
Fahad HJul 28, 20124 min read7 Steps to Creating Your Content Marketing Channel PlanOnce you create content, you need to decide how you are going to distribute it. To figure this out, you need to consider the context in...
Fahad HJul 27, 20122 min readMichael Jordan, Failure, and Setting Content GoalsMy favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car,...
Fahad HJul 27, 20122 min readMichael Jordan, Failure, and Setting Content GoalsMy favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car,...
