Fahad HAug 13, 20158 min readHow to Make Content Marketing Work With an Agile TeamOn an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers...
Fahad HAug 13, 20158 min readHow to Make Content Marketing Work With an Agile TeamOn an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers...
Fahad HAug 6, 20159 min readAutomating Content Reuse: One Marketing Team’s StoryIs your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple...
Fahad HAug 6, 20159 min readAutomating Content Reuse: One Marketing Team’s StoryIs your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple...
Fahad HJul 21, 20153 min read3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent ContentAt the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot...
Fahad HJul 21, 20153 min read3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent ContentAt the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot...
Fahad HJul 13, 20157 min readIntelligent Content: What Does ‘Adaptive’ Mean?For an updated write-up of this article, see Adaptive Content: The Way to Your Customer’s Heart. Hey, there. I know you. I understand...
Fahad HJul 13, 20157 min readIntelligent Content: What Does ‘Adaptive’ Mean?For an updated write-up of this article, see Adaptive Content: The Way to Your Customer’s Heart. Hey, there. I know you. I understand...
Fahad HJul 2, 20155 min read3 Content Strategy Practices That Will Make You a Better Content MarketerMy recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I...
Fahad HJul 2, 20155 min read3 Content Strategy Practices That Will Make You a Better Content MarketerMy recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I...
Fahad HJun 29, 20154 min readThe One Ingredient Your Content Marketing Program Is MissingThrough keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times...
Fahad HJun 29, 20154 min readThe One Ingredient Your Content Marketing Program Is MissingThrough keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times...
Fahad HJun 10, 20153 min readSuccessful Storytelling Is Quick, Not FastAgile is a tune to which all the marketing kids are dancing these days. But, interestingly, what gets lost in translation is the...
Fahad HJun 10, 20153 min readSuccessful Storytelling Is Quick, Not FastAgile is a tune to which all the marketing kids are dancing these days. But, interestingly, what gets lost in translation is the...
Fahad HJun 7, 20154 min readSegment Your Blog Content to Drive More Leads and SalesEffective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
Fahad HJun 7, 20154 min readSegment Your Blog Content to Drive More Leads and SalesEffective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
Fahad HMay 31, 20154 min read2 Things and 9 Tips That Brand Marketers Can Learn from PublicationsAmerican Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...
Fahad HMay 31, 20154 min read2 Things and 9 Tips That Brand Marketers Can Learn from PublicationsAmerican Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...
Fahad HMay 29, 20159 min readHow We Grew Our Blog from 20K to 200K+ Page Views in 1 YearA little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...
Fahad HMay 29, 20159 min readHow We Grew Our Blog from 20K to 200K+ Page Views in 1 YearA little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...
