How to Make Content Marketing Work With an Agile Team
On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers...
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How to Make Content Marketing Work With an Agile Team
On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers...
Automating Content Reuse: One Marketing Team’s Story
Is your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple...
Automating Content Reuse: One Marketing Team’s Story
Is your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple...
3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content
At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot...
3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content
At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot...
Intelligent Content: What Does ‘Adaptive’ Mean?
For an updated write-up of this article, see Adaptive Content: The Way to Your Customer’s Heart. Hey, there. I know you. I understand...
Intelligent Content: What Does ‘Adaptive’ Mean?
For an updated write-up of this article, see Adaptive Content: The Way to Your Customer’s Heart. Hey, there. I know you. I understand...
3 Content Strategy Practices That Will Make You a Better Content Marketer
My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I...
3 Content Strategy Practices That Will Make You a Better Content Marketer
My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I...
The One Ingredient Your Content Marketing Program Is Missing
Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times...
The One Ingredient Your Content Marketing Program Is Missing
Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times...
Successful Storytelling Is Quick, Not Fast
Agile is a tune to which all the marketing kids are dancing these days. But, interestingly, what gets lost in translation is the...
Successful Storytelling Is Quick, Not Fast
Agile is a tune to which all the marketing kids are dancing these days. But, interestingly, what gets lost in translation is the...
Segment Your Blog Content to Drive More Leads and Sales
Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
Segment Your Blog Content to Drive More Leads and Sales
Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
2 Things and 9 Tips That Brand Marketers Can Learn from Publications
American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...
2 Things and 9 Tips That Brand Marketers Can Learn from Publications
American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...
How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...
How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...
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