Fahad HMay 9, 20165 min read4 Ways to Model the Buyer’s JourneyThe arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
Fahad HMay 9, 20165 min read4 Ways to Model the Buyer’s JourneyThe arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
Fahad HMay 5, 20167 min readFrom 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content TaskIf you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
Fahad HMay 5, 20167 min readFrom 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content TaskIf you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
Fahad HApr 28, 20165 min readThe DAM Truth: All You Need to Know About Digital Asset ManagementWhen it comes to storing and sharing creative assets, does your organization use Dropbox or Box accounts? Google Drives or Sky Drives?...
Fahad HApr 28, 20165 min readThe DAM Truth: All You Need to Know About Digital Asset ManagementWhen it comes to storing and sharing creative assets, does your organization use Dropbox or Box accounts? Google Drives or Sky Drives?...
Fahad HApr 14, 20165 min readGo Beyond Analytics to Give Customers the Content They CraveImagine that you recently redesigned your company website and are looking at your site analytics. You notice visitors are spending much...
Fahad HApr 14, 20165 min readGo Beyond Analytics to Give Customers the Content They CraveImagine that you recently redesigned your company website and are looking at your site analytics. You notice visitors are spending much...
Fahad HMar 31, 20164 min readA Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing StrategyAre you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content...
Fahad HMar 31, 20164 min readA Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing StrategyAre you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content...
Fahad HMar 24, 20166 min readBrand Guidelines to the Rescue for Clear, Consistent Stories [Example]Ask most people to define “branding,” and they’ll be quick to mention the logo or a brand’s look and feel. But branding is much more than...
Fahad HMar 24, 20166 min readBrand Guidelines to the Rescue for Clear, Consistent Stories [Example]Ask most people to define “branding,” and they’ll be quick to mention the logo or a brand’s look and feel. But branding is much more than...
Fahad HMar 17, 201610 min readDemystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for...
Fahad HMar 17, 201610 min readDemystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for...
Fahad HMar 10, 20168 min readWhat Should Marketers Look for in a Content Strategist?The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp....
Fahad HMar 10, 20168 min readWhat Should Marketers Look for in a Content Strategist?The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp....
Fahad HMar 3, 20165 min readYour Content Team Can Sprint With Agile MarketingAgile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was...
Fahad HMar 3, 20165 min readYour Content Team Can Sprint With Agile MarketingAgile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was...
Fahad HFeb 25, 20165 min readWhy (and How) Marketers Need to Become Content-Efficiency ExpertsB2B firms in the United States alone spent more than $5.2 billion last year on content creation efforts, according to a 2015 survey by...
Fahad HFeb 25, 20165 min readWhy (and How) Marketers Need to Become Content-Efficiency ExpertsB2B firms in the United States alone spent more than $5.2 billion last year on content creation efforts, according to a 2015 survey by...
