Fahad HApr 20, 201713 min read30 Habits of Highly Productive Content Teams [Infographic]If I could hand you a key to productivity, a key that would magically give you some nights and weekends back, what would you expect it to...
Fahad HApr 20, 201713 min read30 Habits of Highly Productive Content Teams [Infographic]If I could hand you a key to productivity, a key that would magically give you some nights and weekends back, what would you expect it to...
Fahad HApr 17, 20174 min readWhat to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But...
Fahad HApr 17, 20174 min readWhat to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But...
Fahad HApr 13, 20177 min readCognitive Content Marketing: The Path to a More (Artificially) Intelligent FutureIn spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content...
Fahad HApr 13, 20177 min readCognitive Content Marketing: The Path to a More (Artificially) Intelligent FutureIn spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content...
Fahad HApr 6, 20177 min readThe Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content ConferenceIf I touched on every theme that emerged from this year’s ICC, you’d never make it to the end of this post. For now, I’ll zoom out to...
Fahad HApr 6, 20177 min readThe Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content ConferenceIf I touched on every theme that emerged from this year’s ICC, you’d never make it to the end of this post. For now, I’ll zoom out to...
Fahad HMar 30, 20178 min readWhy You Need Content Strategy Before Editorial PlanningEditor’s note: You may have missed this article when CMI first published it. We’re sharing it now because businesses need to put content...
Fahad HMar 30, 20178 min readWhy You Need Content Strategy Before Editorial PlanningEditor’s note: You may have missed this article when CMI first published it. We’re sharing it now because businesses need to put content...
Fahad HMar 23, 20176 min readWill Artificial Intelligence Replace Manual Content Creation?There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t...
Fahad HMar 23, 20176 min readWill Artificial Intelligence Replace Manual Content Creation?There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t...
Fahad HMar 16, 201712 min readHow to Get Control of Your Digital Content: Lessons From IntelDo you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what...
Fahad HMar 16, 201712 min readHow to Get Control of Your Digital Content: Lessons From IntelDo you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what...
Fahad HMar 14, 20174 min readAnn Handley on How to Make Your Writing ‘Ludicrously Spectacular’Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it...
Fahad HMar 14, 20174 min readAnn Handley on How to Make Your Writing ‘Ludicrously Spectacular’Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it...
Fahad HMar 9, 20176 min readPlay Marketball: Turn Disconnected Teams Into High PerformersIn his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on...
Fahad HMar 9, 20176 min readPlay Marketball: Turn Disconnected Teams Into High PerformersIn his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on...
Fahad HMar 2, 20177 min readIdentity Matters: How Content Strategists Build Trust and LoyaltyIn 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his...
Fahad HMar 2, 20177 min readIdentity Matters: How Content Strategists Build Trust and LoyaltyIn 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his...
