Fahad HJul 27, 20171 min read3 reasons SEO belongs at the beginning of a project, not the endToo many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...
Fahad HJul 25, 20172 min readGot amazing content but no leads? 5 ways to rethink your paid strategyIn the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...
Fahad HJul 25, 20171 min readNavigating the programmatic turn in content distributionContent is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
Fahad HJul 25, 20171 min readAre you a content hoarder? Maybe it’s time for a blog cleanupHave you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old...
Fahad HJul 24, 20171 min readDeveloping content for the customer journeyTen years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...
Fahad HJul 21, 20175 min readComparing content production models: Which is right for your business?How do you determine which one is right for your business? As with all marketing, it’s important to start with your goal in mind. What...
Fahad HJul 20, 20173 min read25 promotion tactics to ensure people actually see your contentNow, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...
Fahad HJul 20, 20171 min readMost marketers unhappy with localization efforts, but fail to invest in necessary resourcesAccording to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Fahad HJul 19, 20174 min read5 reasons to create content outside your nicheIt’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve...
Fahad HJul 14, 20171 min readLearning to use content management martech is biggest educational need for marketersAccording to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Fahad HJul 14, 20175 min readBranded storytelling: Capitalizing on moments that matterGiven the reality that many will at least temporarily abandon their screen-lit caves in search of clambakes, beach parties and...
Fahad HJul 11, 20174 min read3 ways for marketers to get more from their contentvertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
Fahad HJul 11, 20176 min read8 major Google ranking signals in 2017It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
Fahad HJun 27, 20175 min readMeet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Fahad HJun 23, 20174 min readHow content drives revenue (and how to prove it)Something that intrigues me is how few people seem to understand that you can and do drive revenue with the content you create. I’ve had...
Fahad HJun 21, 20174 min readD’oh! Three common content promotion mistakesGreat content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...
Fahad HJun 14, 20173 min readWhy content matters (no matter what type of marketer you are)The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....
Fahad HJun 6, 20171 min readRevcontent takes first step in its new ‘Truth Initiative’Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.” It’s a modest...
