Fahad HNov 3, 20176 min readThe evolution of phone marketingIn the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...
Fahad HOct 16, 20175 min read5 things you’re doing that drive your freelance writers crazySeriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...
Fahad HOct 13, 20173 min readFree, paid or gated content: Which option is right for you?One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email...
Fahad HOct 11, 20175 min readWhy it pays to skip the form (and embrace chat)This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...
Fahad HOct 6, 20174 min readHow to build an audience of consumers in today’s highly competitive environmentToday, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...
Fahad HOct 3, 20175 min readWhy your social media audience is critical for content marketingIf you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Fahad HSep 19, 20172 min readPinterest opens self-serve version of Pin Collective branded-content programThe self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Fahad HSep 15, 20174 min readAre you making a mistake by focusing solely on new customers?A new customer is great — it’s an opportunity to expand your overall customer base, and hopefully, grow your revenue. However, your...
Fahad HSep 12, 20173 min read4 domain name registration myths debunkedThe internet is generally the first place people look for information on just about everything. That’s why when you register a domain...
Fahad HSep 11, 20178 min read12-part recipe for product descriptions that sellUnfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...
Fahad HSep 8, 20175 min readStorytelling for action: Why brands need to tell a complete storySo concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...
Fahad HSep 4, 20174 min read5 Facebook algorithm hacks to up your content marketing gameNot long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...
Fahad HAug 31, 20173 min read3 reasons I deleted your cold outreach email@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
Fahad HAug 18, 20173 min readWhy choosing a niche helps you produce better contentFinding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas...
Fahad HAug 14, 20172 min readFacebook lets brands promote publisher & influencer posts as adsAfter officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...
Fahad HAug 11, 20175 min readPersonable is profitable: A case to rethink your content marketing strategyIt’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates...
Fahad HAug 9, 20174 min readHow to personalize content for localsIn late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...
Fahad HAug 1, 20176 min readAdblock vs. Cost-Per-Action marketing: cooperation works better than conflictToday, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...
