I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular...

1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related...

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...

Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic...

A discussion over the holidays within a social group made me think a lot about how I want to approach my business in 2018, and I thought...

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth...

search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...

What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...

However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...

Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...

We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...

Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....