SEO Ranking factors panel: SMX West session recap
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...
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7 marketing and promotion tactics to get your content discovered
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...
How to overcome unique B2B digital marketing challenges
When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular...
Busting e-commerce myths that lead to bad marketing decisions
1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...
Outbrain launches Sphere, a platform for content recommendations between premium publishers
Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related...
Everything a CMO needs to know about video marketing in 2018
Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...
Introducing the ‘content conversation’: The new twist in content marketing using live vi
Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...
Facebook updates branded content policy to clarify what qualifies as content
Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic...
The 2018 content focus challenge
A discussion over the holidays within a social group made me think a lot about how I want to approach my business in 2018, and I thought...
On Facebook, viral reach for branded-content ads eclipses standard ads
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth...
3 important search engines to leverage for content marketing
search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...
Why writing style matters for social and content marketing
Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...
Coming to terms with fake reviews
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
Three ways to use a domain name for business today
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...
How are you changing your content marketing program in 2018?
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...
How to get your content marketing team out of its echo chamber
Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....
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