Native Advertising, WTH?
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save...
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This Week On Vine: The Bieber Effect, Celebrating Wimbledon & Celebrity Crossovers
We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and...
Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization
It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company’s focus on content...
The Real Impact Of Mobile On Marketing: More Visual Content
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of...
Seize The Social Media Day With Ownable Moments
Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...
Is John Deere The Original Content Marketer?
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have...
3 Keys That Open The Door To Massive Social Sharing Of Your Content
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the...
BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions
BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from...
GlassFeeds: First RSS News App For Google Glass
As the SelfScreens blog reported, there’s a new app that brings any number of RSS feeds into the Google Glass timeline. It’s called...
Former iProspect Leader Rob Murray Appointed Skyword President
Skyword’s new president, Rob Murrary Content marketing and production solution provider Skyword has appointed veteran search marketer Rob...
Feedly Outlines RSS Roadmap, Touts 68% Conversion Of Testers To Active Users
Google Reader shuts down on July 1st, Feedly has shared what it’s been doing — and still plans to do — as RSS users search for an...
3 Simple Techniques For More Persuasive Content Marketing
What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that...
Google Glass Diary, Day 1: Getting Started With Google Glass
On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search...
Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...
Content Curation Tools & Concepts
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or...
Remix Culture: Rethinking What We Call Original Content
Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius...
The Mindset that Makes Online Marketing Work
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...
Conducting Content: From Dissonance to Harmony
With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content...
Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared
SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629...
How Do I Get Started With Content Marketing?
Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these...
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