It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the...

Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing...

Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships...

Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his...

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their...

new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing...

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it —...

A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the...

With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B...

The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its challenge to the...

Audience Optimization There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that...

new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a...

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract...

When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand...

A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression...

Digital content doesn’t just happen. Marketers require tools to get it done. looking at the space informally back in April, building a...

When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content...

I see it online quite often — someone publishes new content on their blog and then rushes over to their Facebook Fan Page to share the...

I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising...

Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...