When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out...

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over...

Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...

The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...

“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden...

The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the...

two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the...

According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the...

Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten...

Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each...

There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what...

“Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to over...

A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...

In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...

Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way...

Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

Last week saw the official launch of social news behemoth BuzzFeed here in Australia. 17 Kangaroos That Can Kick Your Butt” and by giving...

Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of...