Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right....

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing...

Saleforce’s ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social...

As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and...

When you finish writing something, it’s tempting to sit back in your desk chair and beam — but that won’t result in great content. What...

On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004, Subservient Chicken...

The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out....

Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its...

Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go...

As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of...

When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention...

The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in...

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by...

I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it...

Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s...

Source: Copyblogger It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is...

Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter...

Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada’s RBC...

With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually,...

Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media...