Fahad HJul 14, 20145 min readHow To Do Audience Research That Helps Focus Your Content MarketingIt’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend...
Fahad HJul 11, 20142 min read‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation ProblemWhile native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....
Fahad HJul 1, 20146 min readA Major Executive Move In Content Marketing — Q&A With Michael BrennerMichael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined...
Fahad HJun 30, 20145 min readAn Interview With Joe Pulizzi On Content MarketingContent marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before...
Fahad HJun 27, 20143 min readToo Bizarre Or Too Boring? Finding The Right Balance For B2B ContentB2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. On the...
Fahad HJun 25, 20146 min readThe Power Of The First Follower: Analyzing The Viral Spread PhenomenonFirst, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without...
Fahad HJun 24, 20143 min readThe Highly Effective Habits Of Web Readers — What We Aren’t DoingWe all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff...
Fahad HJun 20, 20142 min readNative Ad Disclosures Come To The Forefront, Again, In ASA Ruling Against OutbrainThe Advertising Standards Authority (ASA), which has no power to actually ban or fine organizations, issued a ruling that found its...
Fahad HJun 20, 20144 min readContent Marketing Beyond Blog Posts And Whitepapers: Get Creative!Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to...
Fahad HJun 19, 20143 min readInteractive Content: The Successor Of The Landing PageI’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
Fahad HJun 17, 20145 min readUp Close @ SMX Advanced: Creating Blockbuster ContentOver the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to...
Fahad HJun 12, 20145 min read5 Essential Thought Leadership Skills For Content Marketing SuccessThere are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leadership means you create...
Fahad HJun 9, 20143 min readInfluencer Marketing Tools That Will Power Your Content In The FutureInfluencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference...
Fahad HJun 9, 20145 min read5 Places To Find Content Inspiration In A Dreary OfficeWouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...
Fahad HJun 3, 20145 min readOptimize LinkedIn Like A Pro To Boost Your Personal BrandAs a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can...
Fahad HJun 2, 20144 min readHow Long Should Your Content Be? What Works On Blogs, Facebook & MoreIdeal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common...
Fahad HMay 30, 20144 min readData Vs. Creativity: The Content Marketer’s False ChoiceI was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...
Fahad HMay 27, 20144 min readWhy Your Content-Based SEO Strategy Will Eventually FailHow many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...
Fahad HMay 22, 20144 min readThe 4th Wave Of Content Marketing: Marketing AppsLast month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...
Fahad HMay 20, 20146 min readHow To Prepare For MoCo: Mobile, Content & Advanced SEOWhat does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...
