Fahad HSep 30, 20142 min readOrchestrating Content Marketing On A Global ScaleContent Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...
Fahad HSep 30, 20142 min readIn Native Advertising, Brands Win When They Know The Audience [#awxi]If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly...
Fahad HSep 18, 20143 min readTop 10 Takeaways From Content Marketing World 2014Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...
Fahad HSep 16, 20146 min readHere’s What 2.7 Billion Social Shares Say About Content MarketingCampaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...
Fahad HSep 10, 20145 min readEvaluating The ROI Of Your Content Marketing With Event TrackingContent marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
Fahad HSep 10, 20143 min readManaging The Flow Of Content In Social MediaMany bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what...
Fahad HSep 2, 20143 min readContent Marketing: What To Measure Beyond Sales & LeadsHow should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Fahad HSep 2, 20143 min readWhy Perfectionists Make Great Content MarketersA colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....
Fahad HSep 1, 20143 min readThe Case For Embracing B2B Social MarketingSocial media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert...
Fahad HAug 22, 20145 min readContent Marketing: What Separates Success From Failure? [Rand Fishkin Interview]Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...
Fahad HAug 20, 20146 min readSurvey Of 500+ Publishers Reveals How They Want To Be PitchedSeveral months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...
Fahad HAug 19, 20143 min readHow Content Is Changing And What Marketers Need To Know [Survey Data]Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...
Fahad HAug 15, 20143 min readPromote, Partner Or Pay: Maximizing Your Content DistributionIf a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...
Fahad HAug 8, 20144 min read4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing InitiativeMany businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...
Fahad HAug 5, 20143 min readHow Much Does Content Cost? It’s Not An Easy Question, And Here’s WhyHow much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...
Fahad HAug 4, 20145 min readHow To Conduct Influencer Outreach In An “Inbound” WorldWe all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations...
Fahad HAug 4, 20144 min readWhy This Engineer Writes Better Copy Than YouBrady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They...
Fahad HJul 24, 20145 min readThe Weird Al Yankovic Social Media Case StudyWeird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up...
Fahad HJul 24, 20141 min readLinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...
Fahad HJul 17, 20144 min readThe Ultimate Beginner’s Guide To Finding Your Audience In Social MediaSocial media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...
