Fahad HDec 3, 20145 min readThe Content Relationship: Flip The Funnel On Your Content StrategyI wish my former AP English teacher would consider a second career teaching where to focus content strategies. Without knowing it, she...
Fahad HDec 2, 20147 min readIs Your Social Media Marketing Cart Before Your Horse?Sure, you can put a cart before a horse — but why would you? People have been using horses to pull carts for a few thousand years now....
Fahad HNov 18, 20144 min readThe 2015 B2B CMO Challenge: Measuring Content PerformanceAs we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still...
Fahad HNov 17, 20144 min readStop Wasting Time & Money On Your Content MarketingThere are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty...
Fahad HNov 12, 20146 min readHow Individual Identity Influences The Way Audiences Share [Survey Data]From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate...
Fahad HNov 5, 20141 min readReport: Facebook Sent 10% More Traffic To Publisher Websites In August Compared To Last YearAccording to Parse.ly’s latest Authority Report, Facebook saw a 10 percent increase in referral traffic to publisher websites this...
Fahad HOct 30, 20147 min readHigh-Octane Conversion Tips For Product ImagesI love images. Images, as I’ve argued before, are like a secret weapon for conversion optimization. They’re pure, raw, unobstructed...
Fahad HOct 30, 20144 min read7 Content Marketing Tips For When You Lack Time & ResourcesThe concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. There’s just one...
Fahad HOct 28, 20143 min readThe Role Content Plays In B2B Social SellingSocial selling has become a hot topic. Organizations in every industry are working feverishly to leverage social platforms and social...
Fahad HOct 21, 20146 min readHow Google’s Latest “Panda” Algorithm Should Change Your Content StrategyPanda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...
Fahad HOct 20, 20145 min readHow To Convince Management To Invest In Content MarketingOver the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published...
Fahad HOct 17, 20144 min readHow To Give Your Content Marketing Purpose & PunchIs your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in...
Fahad HOct 16, 20143 min readSurvey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROIIn a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report,...
Fahad HOct 15, 20144 min readThe 9 Biggest Pitfalls You’ll Face With Content Marketing CreativeThis morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...
Fahad HOct 13, 20144 min readThe Content Analytics Tool To Rule Them All?As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...
Fahad HOct 8, 20143 min readStudy: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At ItAccording to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...
Fahad HOct 8, 20142 min readYahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through RateJoining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...
Fahad HOct 2, 20143 min readUp Close @ SMX East: The 4th Wave Of Content Marketing“Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not...
Fahad HOct 1, 20143 min readBuzzFeed’s Jonah Peretti at #SMX: On Optimizing Content For HumansWould I share this? That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are...
Fahad HSep 30, 20142 min readChartbeat’s Attention Minutes Metric Accredited By Media Rating CouncilReal-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...
