Fahad HFeb 9, 20156 min read8 Moves To Creating Content Your Market Will Find & LoveOver the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional...
Fahad HFeb 4, 20155 min readThe Easiest Way To Make Your Content Dominate On Social MediaChances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline...
Fahad HFeb 3, 20155 min read4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & EngagementSuccess begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...
Fahad HJan 28, 20155 min read6 Inbound Marketing Techniques Every Business Should UseEvery business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing...
Fahad HJan 21, 20155 min read(Dis)Content Marketing: How To Survive The ShakeoutContent marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop...
Fahad HJan 20, 20153 min readContent Marketing: What To Consider Before You OutsourceHow many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an...
Fahad HJan 16, 20152 min readTwo Days Before AFC Title Game, Indianapolis Colts Takes Its Website DownWith their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique …...
Fahad HJan 16, 20155 min readMind Your Email Marketing “ABCs” To Move Forward In 2015If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your...
Fahad HJan 13, 20154 min readYour New Year’s Resolution Strategy: Tap Into Consumers’ Desire For ImprovementAh, January… that time of year when highly motivated people flood the gyms, airport smoking lounges are empty as people frantically chew...
Fahad HJan 13, 20154 min readB2B Content Marketers: Market Your Content But Focus On ValueAny marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B)...
Fahad HJan 12, 20154 min readWhat Is The Future Of Content Marketing And How Can You Prepare?Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in...
Fahad HJan 7, 20153 min read4 Videos That Get Cause Marketing Right“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...
Fahad HDec 31, 20144 min read3 Steps To Better Understand Your Customers’ Content Needs In 2015As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a...
Fahad HDec 31, 20148 min readHow To Make User-Friendly (And Search-Engine Friendly) Scannable ContentBack in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive...
Fahad HDec 26, 20142 min readThe Year’s 10 Most Popular Content Marketing ColumnsContent Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the...
Fahad HDec 23, 20144 min readCulture Of Content: The Success CriteriaFundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as...
Fahad HDec 15, 20145 min readThe 8 Most Common Content Optimization Mistakes We Saw In 2014As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers...
Fahad HDec 12, 201412 min readWhat CMOs Need To Know About Internet Marketing: The Essential GuideA CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...
Fahad HDec 10, 20144 min readSurvey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]But, the number of professional content marketers has exploded since 2011, which means the number of pitches publishers are receiving is...
Fahad HDec 5, 20147 min readThe 6 Steps To Perfectly Optimizing Any ContentWhen people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and...
