Fahad HApr 29, 20153 min readWhy Using Buyer Personas Will Delight Your Customers And Improve SalesThe purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...
Fahad HApr 28, 20152 min readNewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For MeasuringBuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen...
Fahad HApr 27, 20155 min readBrand Alignment And Content Strategy: Synergies That SellContent marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...
Fahad HApr 23, 20151 min readGoogle Gets Into Content Recommendation With AdSense Matched ContentGoogle is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...
Fahad HApr 17, 20155 min readThe Unfortunate Reality Of Most Content Marketing ProgramsA marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet...
Fahad HApr 14, 20153 min readSteps Toward Developing A Content StrategyMy research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...
Fahad HApr 9, 20152 min readLess Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...
Fahad HApr 7, 20153 min readThe Content Battleground: The Importance Of MeasurementBig brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...
Fahad HApr 7, 20153 min readFacebook’s New Analytics For Apps: A Look Under The HoodFacebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...
Fahad HApr 6, 20159 min readHow To Get Links, Leads, Shares & Sales From What You Already KnowYou probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...
Fahad HApr 6, 20155 min readIs Interactive Content In Your Future?However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...
Fahad HApr 1, 20152 min readDell At MarTech Conference: Customer Experience Must Drive Marketing Technology DecisionsIf there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it)...
Fahad HApr 1, 20151 min readAcrolinx Launches Cloud-Based Content Marketing Platform For The EnterpriseAcrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the...
Fahad HApr 1, 20152 min read4 Psychological Principles That Will Make You Better At Content MarketingEvery day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...
Fahad HMar 31, 20152 min readIs Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The GradeWhile marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...
Fahad HMar 31, 20154 min readSearch Intent Optimization: Your Ticket To More EngagementHave you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...
Fahad HMar 31, 20153 min readWhy Content ‘Misdirection’ Can Be A Viral HomerunA couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...
Fahad HMar 27, 20153 min readUnderstanding Consumers’ Emotional Fingerprint: Why Sentiment Is MisleadingThe most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often,...
Fahad HMar 25, 20155 min read3 Paths To Involve Employees In Content MarketingWhen we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...
Fahad HMar 24, 20152 min readConnected Experiences: Digital & Content TransformationWhat does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...
