Google announced today it has launched a new publisher carousel designed specifically for live blog content. According to a post on its...

If you’re like me, you subscribe to growth-hacking newsletters, follow thought leaders on Twitter and read marketing forums regularly....

content marketing strategy, and only 19 percent plan to add such a strategy, according to research. This incredible gap means that...

One of the biggest success factors for content marketing doesn’t have a thing to do with the actual content you publish. Instead, it...

content marketing — content, content, content — but many are producing content that their audience really doesn’t care about. How do you...

Recently, I conducted a workshop on content for a company based in Prague. I felt nervous about it because my last experience speaking in...

The Ohio-based White Castle fast food company is tempting fate with a re-creation of the iconic “Turkeys Away” episode of the 70s TV...

By communicating the bottom-line benefits, you’ll have an easier time getting internal buy-in on your content strategy. A recent...

Evan Lorne / Shutterstock.com WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new...

The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great...

Digital technology has revolutionized consumer behavior, but many marketers still rely on old interruption marketing techniques designed...

More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing...

Napkins aren’t the most glamorous items to market, lacking the conspicuous brand-loyal following enjoyed by some categories like consumer...

In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...

The most important component to powerful marketing has always been understanding the wants and needs of your audience – then delivering...

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on...

To go beyond the thumbs-up — that’s what many Facebook users have sought for years. Although one suspects that “dislike” would have done...

When was the last time you had a discussion about ROI for content marketing? If you’re involved in content marketing, you probably have...

While AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...