Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...
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In a world of facts, ideas are king
“Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an...
Google decision to yank comments from webmaster blog highlights user-generated content challenges
On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...
Here’s why a disciplined story is so vital to digital transformation success
You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and...
3 inspiring campaigns that remind brands to be human during the holidays
We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...
IAB Tech Lab rolls out podcast measurement compliance certification program
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...
The new best practices for digital brand storytelling
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that...
Quora unveils new Promoted Answers ad unit
Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...
Build a strategy to grow your ABM program for 2019
The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes...
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...
Breaking through with meaningful content marketing in the age of storytelling
The challenge is shifting from content marketing to true storytelling: understanding an audience, inspiring them, compelling them and...
Stop monthly newsletters: Learn how to make the most of your email list
Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie”...
It takes a village: Story creation in the digital age
Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...
How marketers can produce content that keeps up with the pace of personalization
According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...
How to create a style guide for your SEO content writers
“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
How USA Today uses AR to promote a podcast series
A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is...
Adobe to acquire Marketo for $4.75 billion
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
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