Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate...

If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...

Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based,...

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...

Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and...

Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...

Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...

Content marketing platform NewsCred is getting deeper into education for marketers. Today, the New York City-based firm is launching...

Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post,...

We picked seven brands that were in just about every publisher’s newsfeed between February 2015 and February 2016 to analyze the impact...

In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is...

80% of success is showing up. Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio,...

News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content...

Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to...

Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a vague concept of a...

Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...

We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of...

Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...