ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web
YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...
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Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...
Social intelligence platform Unmetric launches Discover feature so marketers can see what other mark
An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...
Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Someday, this story may be written by a computer
If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...
What is quality content?
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....
The 8 biggest myths about guest posting
To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...
Lithium launches Reach, a Klout-informed social content marketing tool
Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...
Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium
Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...
Content marketing and the silo issue
Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...
Maggie: the essence of content strategy
On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the...
Why the blog post is killing the press release
how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...
Stop fearing failure and be brave in your content marketing program
content marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...
Refine your content marketing tactics to benefit from enhanced search engine display
Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step...
Surprising lessons from BuzzFeed’s most popular content
It turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...
Guarantee your marketing automation success with persona-based content
If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
How to understand the value of content and measure digital emotion
Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Are content discovery platforms replacing generic search?
Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few...
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Int
Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
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