YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...

nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...

An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...

Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...

We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....

To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...

Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...

Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...

On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the...

how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...

content marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...

Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step...

It turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...

Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...

Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few...

Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...