Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white...

Here’s an advance look at some of my research findings. The full report publishes soon. Five top global content strategy goals When I...

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO...

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is a...

Put differently, you get a content junkyard filled with meaningless and duplicate pieces of garbage. Marketers often forget to ask...

In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of...

Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content...

With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially...

Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...

Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy...

From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...

recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns...

When you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the...

Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...

Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing...

Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our...

In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....