A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create...

Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to...

My concern with the term “alternative facts” is not a political one, but rather one of good conscience for marketers. As content...

By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when...

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...

When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are...

Square has launched a new brand campaign, a series of films highlighting small business success stories. The series is called “For Every...

How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book...

current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just...

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more...

Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and...

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a...

Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on...

“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and...

Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research...

WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making...

content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert...