Fahad HJul 9, 20175 min readDo You Know Your Why? Your Content Marketing Success Depends on ItAfter listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
Fahad HJun 25, 20175 min read101+ Key Performance Indicators – Pick the Best KPI OptionsEditor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
Fahad HJun 25, 20175 min read101+ Key Performance Indicators – Pick the Best KPI OptionsEditor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
Fahad HJun 21, 20174 min read2017 Mid-Year Content Marketing CheckupThe months of content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete...
Fahad HJun 21, 20174 min read2017 Mid-Year Content Marketing CheckupThe months of content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete...
Fahad HJun 4, 20177 min readPharmaceutical Content Marketing: How to Cure What Ails YouIf you commonly experience the symptoms described, you may be suffering from a condition called “being a pharmaceutical industry...
Fahad HJun 4, 20177 min readPharmaceutical Content Marketing: How to Cure What Ails YouIf you commonly experience the symptoms described, you may be suffering from a condition called “being a pharmaceutical industry...
Fahad HMay 24, 20178 min read7 Ways to Stop Flailing with Your Content Marketing in 2017Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder...
Fahad HMay 24, 20178 min read7 Ways to Stop Flailing with Your Content Marketing in 2017Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder...
Fahad HMay 5, 20175 min readYour Editorial Calendar is Not Your Content Marketing StrategyMore and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Fahad HMay 5, 20175 min readYour Editorial Calendar is Not Your Content Marketing StrategyMore and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Fahad HApr 24, 20175 min readAccount-Based Marketing: What Content Marketers Need to KnowTo market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books...
Fahad HApr 24, 20175 min readAccount-Based Marketing: What Content Marketers Need to KnowTo market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books...
Fahad HApr 9, 20179 min read2 Funnels Are Necessary for Content MarketingAt the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...
Fahad HApr 9, 20179 min read2 Funnels Are Necessary for Content MarketingAt the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...
Fahad HApr 7, 20175 min readSimplify Your Content Marketing Strategy with a One-Page PlanEditor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how...
Fahad HApr 7, 20175 min readSimplify Your Content Marketing Strategy with a One-Page PlanEditor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how...
Fahad HApr 2, 20178 min readEditorial Calendar Tools and TemplatesEditor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Fahad HApr 2, 20178 min readEditorial Calendar Tools and TemplatesEditor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Fahad HFeb 28, 20176 min read3 Museum Design Principles to Help Your Content MarketingMuseum content development and content marketing have one important principle in common: creating memorable experiences. Think back to...
