Do You Know Your Why? Your Content Marketing Success Depends on It
After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
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101+ Key Performance Indicators – Pick the Best KPI Options
Editor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
101+ Key Performance Indicators – Pick the Best KPI Options
Editor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
2017 Mid-Year Content Marketing Checkup
The months of content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete...
2017 Mid-Year Content Marketing Checkup
The months of content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete...
Pharmaceutical Content Marketing: How to Cure What Ails You
If you commonly experience the symptoms described, you may be suffering from a condition called “being a pharmaceutical industry...
Pharmaceutical Content Marketing: How to Cure What Ails You
If you commonly experience the symptoms described, you may be suffering from a condition called “being a pharmaceutical industry...
7 Ways to Stop Flailing with Your Content Marketing in 2017
Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder...
7 Ways to Stop Flailing with Your Content Marketing in 2017
Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder...
Your Editorial Calendar is Not Your Content Marketing Strategy
More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Your Editorial Calendar is Not Your Content Marketing Strategy
More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Account-Based Marketing: What Content Marketers Need to Know
To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books...
Account-Based Marketing: What Content Marketers Need to Know
To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books...
2 Funnels Are Necessary for Content Marketing
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...
2 Funnels Are Necessary for Content Marketing
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...
Simplify Your Content Marketing Strategy with a One-Page Plan
Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how...
Simplify Your Content Marketing Strategy with a One-Page Plan
Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
3 Museum Design Principles to Help Your Content Marketing
Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to...
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