Fahad HNov 15, 20132 min readHow to Create a Documented Content Marketing Strategy: 36 Questionscontent marketing research, one new question we asked was whether organizations were creating more or less content, compared to a year...
Fahad HOct 31, 20134 min readKraft Foods: Tools to Create the Right Recipe for Your Content Marketing PlanThe consumer attention span is about the size of a gnat right now. We move on to the next thing super, super quickly. So it’s really...
Fahad HOct 31, 20134 min readKraft Foods: Tools to Create the Right Recipe for Your Content Marketing PlanThe consumer attention span is about the size of a gnat right now. We move on to the next thing super, super quickly. So it’s really...
Fahad HOct 30, 20135 min read6 Key Elements of an Effective B2B Content Marketing Strategycreate and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework...
Fahad HOct 30, 20135 min read6 Key Elements of an Effective B2B Content Marketing Strategycreate and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework...
Fahad HOct 16, 20135 min readHow Content Strategy and Content Marketing Are Separate But ConnectedSure, we’ve offered up some great thinkers in the space at Content Marketing World. But, here at CMI we haven’t yet (at least, not to the...
Fahad HOct 16, 20135 min readHow Content Strategy and Content Marketing Are Separate But ConnectedSure, we’ve offered up some great thinkers in the space at Content Marketing World. But, here at CMI we haven’t yet (at least, not to the...
Fahad HOct 14, 20135 min readLearn What Makes a Content Plan Successful by Taking One ApartIn my life, taking things apart is a time-honored tradition. These days, when things break, we just buy a new one. But at one time, we...
Fahad HOct 14, 20135 min readLearn What Makes a Content Plan Successful by Taking One ApartIn my life, taking things apart is a time-honored tradition. These days, when things break, we just buy a new one. But at one time, we...
Fahad HOct 10, 20136 min readHow to Amplify Your Content Strategy with Social Media Advertisingcontent marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
Fahad HOct 10, 20136 min readHow to Amplify Your Content Strategy with Social Media Advertisingcontent marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
Fahad HOct 5, 20134 min readThe 3 Content Marketing Strategies Your Program is Missing2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy....
Fahad HOct 5, 20134 min readThe 3 Content Marketing Strategies Your Program is Missing2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy....
Fahad HSep 27, 20133 min readEditorial Plan Best Practices: Prime Your Content Marketing for SuccessGlobalizing content Pam Didner tackles an editorial plan on a global scale in her post on the Holy Grail of globalizing editorial...
Fahad HSep 27, 20133 min readEditorial Plan Best Practices: Prime Your Content Marketing for SuccessGlobalizing content Pam Didner tackles an editorial plan on a global scale in her post on the Holy Grail of globalizing editorial...
Fahad HAug 21, 20134 min readContent Marketing Strategy: Lessons from Good (and Bad) ComedyFunny or Die. These very different worlds haven’t overlapped until now, but I’ve come to appreciate that there are lessons I’ve learned...
Fahad HAug 21, 20134 min readContent Marketing Strategy: Lessons from Good (and Bad) ComedyFunny or Die. These very different worlds haven’t overlapped until now, but I’ve come to appreciate that there are lessons I’ve learned...
Fahad HAug 12, 20136 min readBuild a Successful Content Marketing Strategy from Scratch in 7 StepsBy looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase...
Fahad HAug 12, 20136 min readBuild a Successful Content Marketing Strategy from Scratch in 7 StepsBy looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase...
Fahad HAug 10, 20133 min read5 Fantastic Data Sources to Inform Your Content Marketing Strategy3 ideas on how content marketers can use big data to improve or enhance their content marketing efforts. But it’s easy to be overwhelmed...
