How to Create a Documented Content Marketing Strategy: 36 Questions
content marketing research, one new question we asked was whether organizations were creating more or less content, compared to a year...
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Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan
The consumer attention span is about the size of a gnat right now. We move on to the next thing super, super quickly. So it’s really...
Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan
The consumer attention span is about the size of a gnat right now. We move on to the next thing super, super quickly. So it’s really...
6 Key Elements of an Effective B2B Content Marketing Strategy
create and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework...
6 Key Elements of an Effective B2B Content Marketing Strategy
create and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework...
How Content Strategy and Content Marketing Are Separate But Connected
Sure, we’ve offered up some great thinkers in the space at Content Marketing World. But, here at CMI we haven’t yet (at least, not to the...
How Content Strategy and Content Marketing Are Separate But Connected
Sure, we’ve offered up some great thinkers in the space at Content Marketing World. But, here at CMI we haven’t yet (at least, not to the...
Learn What Makes a Content Plan Successful by Taking One Apart
In my life, taking things apart is a time-honored tradition. These days, when things break, we just buy a new one. But at one time, we...
Learn What Makes a Content Plan Successful by Taking One Apart
In my life, taking things apart is a time-honored tradition. These days, when things break, we just buy a new one. But at one time, we...
How to Amplify Your Content Strategy with Social Media Advertising
content marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
How to Amplify Your Content Strategy with Social Media Advertising
content marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
The 3 Content Marketing Strategies Your Program is Missing
2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy....
The 3 Content Marketing Strategies Your Program is Missing
2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy....
Editorial Plan Best Practices: Prime Your Content Marketing for Success
Globalizing content Pam Didner tackles an editorial plan on a global scale in her post on the Holy Grail of globalizing editorial...
Editorial Plan Best Practices: Prime Your Content Marketing for Success
Globalizing content Pam Didner tackles an editorial plan on a global scale in her post on the Holy Grail of globalizing editorial...
Content Marketing Strategy: Lessons from Good (and Bad) Comedy
Funny or Die. These very different worlds haven’t overlapped until now, but I’ve come to appreciate that there are lessons I’ve learned...
Content Marketing Strategy: Lessons from Good (and Bad) Comedy
Funny or Die. These very different worlds haven’t overlapped until now, but I’ve come to appreciate that there are lessons I’ve learned...
Build a Successful Content Marketing Strategy from Scratch in 7 Steps
By looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase...
Build a Successful Content Marketing Strategy from Scratch in 7 Steps
By looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase...
5 Fantastic Data Sources to Inform Your Content Marketing Strategy
3 ideas on how content marketers can use big data to improve or enhance their content marketing efforts. But it’s easy to be overwhelmed...
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