Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
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5 Things That Can Make Nonprofit Marketers More Effective [New Research]
Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last...
5 Things That Can Make Nonprofit Marketers More Effective [New Research]
Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last...
One Obvious Reason Why Content Marketers Are Not Feeling Effective
One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
One Obvious Reason Why Content Marketers Are Not Feeling Effective
One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
The One Brief Statement That Will Refine Your Content Marketing
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
The One Brief Statement That Will Refine Your Content Marketing
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These...
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These...
What Effective B2B Content Marketing Looks Like [New Research]
It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot...
What Effective B2B Content Marketing Looks Like [New Research]
It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot...
Changing Times: Finance Marketing Evolves With Content
The challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is...
Changing Times: Finance Marketing Evolves With Content
The challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is...
The State of Content Marketing 2015 – Stronger With a Twist of Scale
The reinvention of marketing is a road, not a door. We’ve certainly had a few adventures over the last year as we’ve helped enterprises...
The State of Content Marketing 2015 – Stronger With a Twist of Scale
The reinvention of marketing is a road, not a door. We’ve certainly had a few adventures over the last year as we’ve helped enterprises...
Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
However, our most recent research, B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, sponsored by...
Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
However, our most recent research, B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, sponsored by...
Research: Technology Marketers Align Around Lead Gen
It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal,...
Research: Technology Marketers Align Around Lead Gen
It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal,...
New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content...
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