Fahad HNov 6, 20156 min readWhy Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Fahad HNov 4, 20154 min read5 Things That Can Make Nonprofit Marketers More Effective [New Research]Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last...
Fahad HNov 4, 20154 min read5 Things That Can Make Nonprofit Marketers More Effective [New Research]Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last...
Fahad HOct 30, 20155 min readOne Obvious Reason Why Content Marketers Are Not Feeling EffectiveOne stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
Fahad HOct 30, 20155 min readOne Obvious Reason Why Content Marketers Are Not Feeling EffectiveOne stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
Fahad HOct 23, 20155 min readThe One Brief Statement That Will Refine Your Content MarketingDo you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
Fahad HOct 23, 20155 min readThe One Brief Statement That Will Refine Your Content MarketingDo you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
Fahad HOct 14, 20152 min readDiscover 4 Key Differences Between B2C and B2B Marketers [New Research]B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These...
Fahad HOct 14, 20152 min readDiscover 4 Key Differences Between B2C and B2B Marketers [New Research]B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These...
Fahad HSep 30, 20153 min readWhat Effective B2B Content Marketing Looks Like [New Research]It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot...
Fahad HSep 30, 20153 min readWhat Effective B2B Content Marketing Looks Like [New Research]It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot...
Fahad HAug 2, 20154 min readChanging Times: Finance Marketing Evolves With ContentThe challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is...
Fahad HAug 2, 20154 min readChanging Times: Finance Marketing Evolves With ContentThe challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is...
Fahad HJun 18, 20155 min readThe State of Content Marketing 2015 – Stronger With a Twist of ScaleThe reinvention of marketing is a road, not a door. We’ve certainly had a few adventures over the last year as we’ve helped enterprises...
Fahad HJun 18, 20155 min readThe State of Content Marketing 2015 – Stronger With a Twist of ScaleThe reinvention of marketing is a road, not a door. We’ve certainly had a few adventures over the last year as we’ve helped enterprises...
Fahad HApr 22, 20153 min readDo Larger Brands Really Have It Easier With Content Marketing? [New Research]However, our most recent research, B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, sponsored by...
Fahad HApr 22, 20153 min readDo Larger Brands Really Have It Easier With Content Marketing? [New Research]However, our most recent research, B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, sponsored by...
Fahad HMar 25, 20152 min readResearch: Technology Marketers Align Around Lead GenIt’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal,...
Fahad HMar 25, 20152 min readResearch: Technology Marketers Align Around Lead GenIt’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal,...
Fahad HMar 4, 20153 min readNew Content Marketing Research for Manufacturers: Are You Focused on What’s Working?Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content...
