Is Your Content Ready for the CFO?
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
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B2B Content Marketing Study Reveals Differences in Large and Small Companies
The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in...
B2B Content Marketing Study Reveals Differences in Large and Small Companies
The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in...
What Content Marketers Can Learn from the Agricultural Industry
I recently had the pleasure of writing and editing a series of research reports the Content Marketing Institute developed about how...
What Content Marketers Can Learn from the Agricultural Industry
I recently had the pleasure of writing and editing a series of research reports the Content Marketing Institute developed about how...
How to Resolve a Key Disconnect for Manufacturing Marketers
As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing....
How to Resolve a Key Disconnect for Manufacturing Marketers
As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing....
How B2B Marketers Can Raise the Effectiveness of Their Content
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
How B2B Marketers Can Raise the Effectiveness of Their Content
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
2010 B2B Content Marketing Benchmarks, Budgets and Trends
Have you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
2010 B2B Content Marketing Benchmarks, Budgets and Trends
Have you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
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