Planning Your Content Marketing Team: Critical Positions and Salary Info
Content marketing is exploding in popularity, and with that, companies are trying to adjust their teams to support these initiatives....
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Do Brands and Agencies Use Content Marketing Differently? [Research]
2012 Digital Content Marketing Survey research report from Brandpoint and CMI. Brody Dorland asked for a breakdown of how agencies and...
Do Brands and Agencies Use Content Marketing Differently? [Research]
2012 Digital Content Marketing Survey research report from Brandpoint and CMI. Brody Dorland asked for a breakdown of how agencies and...
2012 Digital Content Marketing Survey [Research Report]
2012 Digital Content Marketing Survey. We queried 389 marketing decision-makers and found some interesting insights. 2012 Digital Content...
2012 Digital Content Marketing Survey [Research Report]
2012 Digital Content Marketing Survey. We queried 389 marketing decision-makers and found some interesting insights. 2012 Digital Content...
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the...
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the...
A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing
I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through...
A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing
I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through...
What’s Working with Health Content?
Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial...
What’s Working with Health Content?
Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial...
New Mobile Marketing Study: What it Means for Content Marketers
With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right?...
New Mobile Marketing Study: What it Means for Content Marketers
With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right?...
Buyersphere Report 2011: A European Perspective on B2B Content Consumption
The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior is particularly interesting for two reasons:...
Buyersphere Report 2011: A European Perspective on B2B Content Consumption
The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior is particularly interesting for two reasons:...
New Content Marketing Assessment: See How You Compare to Your B2B Marketing Peers
Are you looking for a really good way to engage your prospects and customers? I’m a big fan of branded content tools, also called...
New Content Marketing Assessment: See How You Compare to Your B2B Marketing Peers
Are you looking for a really good way to engage your prospects and customers? I’m a big fan of branded content tools, also called...
How Professional Services Firms Use Content Marketing
The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in...
How Professional Services Firms Use Content Marketing
The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in...
Is Your Content Ready for the CFO?
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
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