Content Marketing Research: 5 Ways You Should Adapt for 2013
Research agency InSites Consulting, data and sampling partner SSI, and translation agency No Problem! recently conducted a global...
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View Content Strategy Based on ‘Multi-Screen World’ Consumer Research Report
In a recent consumer research report, “The New Multi-screen World: Understanding Cross-platform Consumer Behavior,” Google (in...
View Content Strategy Based on ‘Multi-Screen World’ Consumer Research Report
In a recent consumer research report, “The New Multi-screen World: Understanding Cross-platform Consumer Behavior,” Google (in...
A Sneak Peek at the State of Health Care Content Marketing
Content Marketing World Health Summit (November 7-8, 2012 in Cleveland), we are putting together some exclusive research on content...
A Sneak Peek at the State of Health Care Content Marketing
Content Marketing World Health Summit (November 7-8, 2012 in Cleveland), we are putting together some exclusive research on content...
Can Content Marketing Software Platforms Drive Increased Success?
the long history of content marketing, it is only recently that content marketing has exploded, with more and more marketing departments...
Can Content Marketing Software Platforms Drive Increased Success?
the long history of content marketing, it is only recently that content marketing has exploded, with more and more marketing departments...
Why It’s Vital to Develop a Converged Media Strategy Right Now
“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
Why It’s Vital to Develop a Converged Media Strategy Right Now
“The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” there was a strong rallying cry for what many...
Is Social Media the New Word of Mouth? [RESEARCH]
This year’s Buyersphere Report, from Base One and B2B Marketing, takes all the guesswork out of what B2B decision makers really want by...
Is Social Media the New Word of Mouth? [RESEARCH]
This year’s Buyersphere Report, from Base One and B2B Marketing, takes all the guesswork out of what B2B decision makers really want by...
How to Conduct Research to Engage Executives
Creating Content that Connects with the C-Suite, I talked about the importance of data in creating content that impresses executives....
How to Conduct Research to Engage Executives
Creating Content that Connects with the C-Suite, I talked about the importance of data in creating content that impresses executives....
How to Make Branded Content More Credible [Research]
Branded content. When done poorly in the movies and traditional media, it’s the source of ridicule. Think of obnoxious product placement,...
How to Make Branded Content More Credible [Research]
Branded content. When done poorly in the movies and traditional media, it’s the source of ridicule. Think of obnoxious product placement,...
How to Justify the Cost of Content Marketing
How much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
How to Justify the Cost of Content Marketing
How much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
Technology Buyers Require Practical, Timely Content [Research]
UBM TechWeb recently released Buyers Research 2012. This is a survey of 240 business technology decision makers conducted in March 2012...
Technology Buyers Require Practical, Timely Content [Research]
UBM TechWeb recently released Buyers Research 2012. This is a survey of 240 business technology decision makers conducted in March 2012...
Planning Your Content Marketing Team: Critical Positions and Salary Info
Content marketing is exploding in popularity, and with that, companies are trying to adjust their teams to support these initiatives....
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