Content Marketing Definitions 4/4

Feb 10, 20122 min read

Your Kick-Start Guide to Engaging Content [Free eBook]

Right now, marketers are coming to terms with the fact that a financial transaction is no longer the end-all, be-all of the customer...

Nov 11, 20116 min read

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...

Nov 11, 20116 min read

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...

May 12, 20111 min read

I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...

May 12, 20111 min read

I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...

May 9, 20114 min read

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...

May 9, 20114 min read

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...

Dec 21, 20103 min read

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...

Dec 21, 20103 min read

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...

May 21, 20071 min read

I conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...

May 21, 20071 min read

I conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...