Your Kick-Start Guide to Engaging Content [Free eBook]
Right now, marketers are coming to terms with the fact that a financial transaction is no longer the end-all, be-all of the customer...
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The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...
The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...
Content Marketing vs. Traditional Marketing [infographic]
I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...
Content Marketing vs. Traditional Marketing [infographic]
I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...
First Things First – Content Strategy Before Social Strategy
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...
First Things First – Content Strategy Before Social Strategy
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...
Custom Publishing vs. Content Marketing
Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...
Custom Publishing vs. Content Marketing
Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...
Custom Media vs. Content Marketing
I conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...
Custom Media vs. Content Marketing
I conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...
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