Fahad HFeb 10, 20122 min readYour Kick-Start Guide to Engaging Content [Free eBook]Right now, marketers are coming to terms with the fact that a financial transaction is no longer the end-all, be-all of the customer...
Fahad HNov 11, 20116 min readThe 7 Business Goals of Content Marketing: Inbound Marketing Isn’t EnoughThis post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...
Fahad HNov 11, 20116 min readThe 7 Business Goals of Content Marketing: Inbound Marketing Isn’t EnoughThis post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing...
Fahad HMay 12, 20111 min readContent Marketing vs. Traditional Marketing [infographic]I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...
Fahad HMay 12, 20111 min readContent Marketing vs. Traditional Marketing [infographic]I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with...
Fahad HMay 9, 20114 min readFirst Things First – Content Strategy Before Social StrategyAt the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...
Fahad HMay 9, 20114 min readFirst Things First – Content Strategy Before Social StrategyAt the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to...
Fahad HDec 21, 20103 min readCustom Publishing vs. Content MarketingKristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...
Fahad HDec 21, 20103 min readCustom Publishing vs. Content MarketingKristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content...
Fahad HMay 21, 20071 min readCustom Media vs. Content MarketingI conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...
Fahad HMay 21, 20071 min readCustom Media vs. Content MarketingI conducted an informal survey of approximately 50 of my colleagues in the industry regarding content marketing. About 35 percent were...
