The 8 biggest myths about guest posting
To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...
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Content marketing and the silo issue
Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...
Maggie: the essence of content strategy
On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the...
Why the blog post is killing the press release
how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...
Stop fearing failure and be brave in your content marketing program
content marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...
Surprising lessons from BuzzFeed’s most popular content
It turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...
How to understand the value of content and measure digital emotion
Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Are content discovery platforms replacing generic search?
Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few...
The morality clause in digital marketing
The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...
13 content marketing metrics to track for optimum conversions
This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your...
Should you move your blog to Medium or Facebook? The post dot-com era for content
These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to...
Show, don’t tell: How to inspire your customers to create and share on-brand user-generated content
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...
Hit more content marketing home runs with these 4 lessons from 300+ campaigns
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
3 techniques to keep your content from being ignored
The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...
What’s your brand’s story, anyway?
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...
7 modern ways to significantly boost blog traffic (that only rookies skip)
The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...
Publishers, embrace the rise of real-time social storytelling
There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...
Content marketing’s echo chamber
The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If...
Data-driven storytelling: the intersection of numbers and narrative
Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...
3 big brands that totally “get” content marketing
It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...
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