Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and...

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a...

Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on...

content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert...

Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white...

Here’s an advance look at some of my research findings. The full report publishes soon. Five top global content strategy goals When I...

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It...

LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is a...

Put differently, you get a content junkyard filled with meaningless and duplicate pieces of garbage. Marketers often forget to ask...

We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...

Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy...

recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns...

When you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the...

Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...

Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our...

If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception...

importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the...