We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know...

In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...

Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach...

The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal...

Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created...

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...

A discussion over the holidays within a social group made me think a lot about how I want to approach my business in 2018, and I thought...

The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth...

search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...

What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...

However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...

Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...

We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...

Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....

Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...

One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email...

This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...

A new customer is great — it’s an opportunity to expand your overall customer base, and hopefully, grow your revenue. However, your...