A big box retailer’s chief content officer of reached out recently with a question. Here’s what he wanted to know: “What is the...

Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in...

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the...

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards....

It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content...

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced....

Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology...

In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought,...

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline....

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is...

Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing...

Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships...

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their...

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it —...

With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B...

Audience Optimization There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that...

Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing...

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract...

Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp...

Digital content doesn’t just happen. Marketers require tools to get it done. looking at the space informally back in April, building a...