
Content Marketing Haters Gonna Hate (And Why Theyāre Wrong)
When something gets big enough to attract a great deal of media coverage and conversation, itās inevitable that not all the attention...

How Estimated Reading Times Increase Engagement With Content
How much time does the average adult in the United States spend with digital media every day? According to an August 2013Ā estimateĀ by...

Content Marketers, Kill The Blog Category
Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon manās...

ĀHow To Succeed With Content Marketing In Organic Search
Say you have a presentation with a very powerful message about the mission of your brand. Youāre qualified to speak on the subject matter...

LinkedIn Releases Content Shock And Awe
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually,...

Are Your Content Channels Working Together? 8 Steps To Find Out
Look at any brand today and youāll probably see a steady output of digital content, from videos to websites to microsites to social media...

Infographics & Visual Storytelling: How To Do It The Right Way
When Jay-Z released āD.O.A. (Death of Auto-Tune)ā back in 2009, he took it upon himself to ādraw [a] line in the sand.ā He pointed out...

Gaining Traction With Content Marketing: How To Build Personas
Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

The Case For Content Automation
Recently,Ā the Interactive Advertising Bureau (IAB) said itās developing metrics and definitions for what used to be an intangible...

Micro Content, Maxi Effect ā How Shifts Toward Visual Content Will Impact Marketers
The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...

Because She Said So: 13 Content Marketing Lessons From Your Mother
āYouāre right, Ma.ā ā Dorothy āOf course I am! You think I got this old by being stupid?ā ā Sophia Maybe you grew up watching The Golden...

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
The content explosion and the search enginesā shift toward meaning-based content in 2013 has led to a tipping of the scales in the...

Pros & Cons Of Date Stamping Your Content
two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the...

4 Steps To Scaling Enterprise Content Marketing
Back in beginning of the 20th century, the automobile was an item of luxury ā it took a long time to build (with workers ācraftingā each...

Why Spending Big On Extraordinary Content Marketing Is A Good Bet
There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what...

Grabbing Attention Vs. Getting People To Care About Your Content
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...

Why Marketers Are Now In The Entertainment Business
In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...

Content Strategy Gets Tactical: Establishing The Content Workflow
Content strategy ā creating repeatable processes to govern content marketing and make it accountable to measurable goals ā has many...

With Content Marketing, Link Building is Obsolete⦠Right?
It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but itās just...