As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of...

When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention...

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by...

Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s...

Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter...

With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually,...

Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media...

When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out...

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...

The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...

“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden...

The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the...

two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the...

Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each...

There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what...

A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...

In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...

Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many...

It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just...