Social selling has become a hot topic. Organizations in every industry are working feverishly to leverage social platforms and social...

Panda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...

Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published...

Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in...

This morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...

“Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not...

Content Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...

Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...

Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...

How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...

A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....

Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete....

Content personalization is a hot topic for digital marketers these days, but many are just beginning to understand how they can actually...

Picture this: you’re at a baseball stadium watching your favorite team on a nice, summer night. The game is tied, and it’s the bottom of...

Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...

Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...

Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...

If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...