And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...

However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like....

The purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...

Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...

Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams...

For months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...

Working with Publicis London, Circle  — part employment agency, part online retailer, part charity — has launched a social campaign...

My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...

Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...

You probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...

However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...

Every day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...

A couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...

Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual...

In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology...

Creating a content marketing culture at your company can be quite the obstacle. Making even the smallest of modification to company...

The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to...

PlayBuzz recently rose to fame when it garnered 58 million unique monthly visitors in September 2014, beating out similar sites...