Fahad HJun 10, 20163 min readThe 8 biggest myths about guest postingTo date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...
Fahad HJun 7, 20163 min readContent marketing and the silo issueOnce upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. āDigital needs a seat at the grown-up...
Fahad HJun 6, 20164 min readMaggie: the essence of content strategyOn more than one occasion, I have been asked the question, āWhat is the value of developing content?āĀ Typically, the person asking the...
Fahad HJun 1, 20167 min readWhy the blog post is killing the press releasehow social and mobile are completely changing the traditional desktop, website and content experience, itās time to rethink the press...
Fahad HMay 27, 20163 min readStop fearing failure and be brave in your content marketing programcontent marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...
Fahad HMay 25, 20163 min readSurprising lessons from BuzzFeedās most popular contentIt turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...
Fahad HMay 18, 20163 min readHow to understand the value of content and measure digital emotionMeasuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Fahad HMay 17, 20164 min readAre content discovery platforms replacing generic search?Remember when we used to get excited about Googleās instant results reading our minds? How about just the thought of typing in a few...
Fahad HMay 10, 20163 min readThe morality clause in digital marketingThe issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...
Fahad HMay 5, 20165 min read13 content marketing metrics to track for optimum conversionsThis applies to content marketing, as well. Without measuring the performance of your content, you canāt really tell whether your...
Fahad HMay 3, 20166 min readShould you move your blog to Medium or Facebook? The post dot-com era for contentThese are exciting times ā but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, itās definitely going to...
Fahad HMay 2, 20164 min readShow, donāt tell: How to inspire your customers to create and share on-brand user-generated contentHow many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If youāre anything like 71...
Fahad HApr 27, 20164 min readHit more content marketing home runs with these 4 lessons from 300+ campaignsContent marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
Fahad HApr 26, 20163 min read3 techniques to keep your content from being ignoredThe days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone.Ā The campaigns from the...
Fahad HApr 21, 20164 min readWhatās your brandās story, anyway?People love a good story. In fact, weāre wired for it ā literally. Research shows that our brains become more active when we engage in a...
Fahad HApr 14, 20167 min read7 modern ways to significantly boost blog traffic (that only rookies skip)The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...
Fahad HApr 8, 20164 min readPublishers, embrace the rise of real-time social storytellingThereās been a great deal of discussion about the future of the publishing world lately. Iām constantly reading articles with questions...
Fahad HApr 5, 20165 min readContent marketingās echo chamberThe content marketing industry has a problem. And if itās not careful, it could go the way of the traditional advertising industry. If...
Fahad HApr 5, 20165 min readData-driven storytelling: the intersection of numbers and narrativeStorytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...
Fahad HApr 4, 20166 min read3 big brands that totally āgetā content marketingItās been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...
