So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this...

thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry,...

We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see...

B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will...

there is no there there.” No matter how hard you practice, no matter how many hours you log, perfection is illusory. And yet, I keep...

But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...

A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...

With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...

The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...

Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by...

These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...

Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...

There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...

The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...

Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...

Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...

As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....

Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...

New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...

With more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the...