The cure for content shock
Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and...
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Content about content is king: 2016’s most popular columns on the topic
One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...
5 tips for content marketing success in 2017
It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a...
Invaluable B2B marketing hacks we can learn from publishers
Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on...
What can your industry achieve with content? Here are results across 15 verticals
content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations...
User intent: Why organic content trumps social media
Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...
6 battles your content must fight and how to equip it for victory
In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert...
How to market to developers without causing dis-content
Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white...
Global content marketing: It’s gonna be big!
Here’s an advance look at some of my research findings. The full report publishes soon. Five top global content strategy goals When I...
How user-generated content and customer feedback can strengthen your value proposition
Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It...
A standout content example: Budweiser and the Cubs
LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is a...
The 4 principles of great content (or stop dumping garbage on the internet)
Put differently, you get a content junkyard filled with meaningless and duplicate pieces of garbage. Marketers often forget to ask...
5 ways to use personalized video in your next marketing campaign
We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...
Here’s why bloggers give up (and how you can stay on track)
Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy...
8 best practices for contextual campaigns
recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns...
6 questions from elementary school are key to content creation success
When you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the...
Is your content share-worthy? 4 questions to ask
Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...
How to get more mileage out of the content you create
Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our...
This major content marketing benefit is worth the wait
If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception...
Content Audit 102: leveraging data and adjusting strategy
importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the...
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