
How to secure buy-in for your content marketing program expansion
content marketing and the potential it has to drive business, do those above you? If youāre struggling to secure buy-in from your...

4 ways to measure and realize the value in your content
When it comes to understanding exactly what youāre getting for the time, money and resources youāre investing, itās critical to...

No content strategy is an island
content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult...

3 ways to boost your content marketing programās performance
content marketing program to the next level? Have you seen some program success? Youāre driving more traffic, maybe even attracting some...

Live video has become the creative canvas for digital marketers
Well, jump into the live video pool, folks, because this is where the innovation is happening today. With the growth of live video, that...

How to use social proof in your marketing campaign
Todayās users are sharp, and naturally distrustful of brands ā especially in traditional advertising messages. Accordingly, brands need...

7 questions your customers ask, and how your website must answer
Every visitor to your website has questionsĀ ā lots of them. These questions must be answered before any visitor can become a customer....

The rise of bad content marketing advice
For over a decade now, Iāve had a Google News alert for the term ācontent marketing.ā I set it up around the time I delivered my first...

5 quick web page fixes any blogger can make
It may take a writer several hours to create a content piece, and too often, we see that the same writer or editor rushes through the...

5 top hacks to step up your B2B content marketing strategy in 2017
Creating meaningful and useful content and distributing it efficiently are just one side of the coin. Making the most of this marketing...

How to create a competitive content insights report step-by-step
content marketing efforts, but youāre probably also curious about what your competition is doing. Where do they excel? How you do rank?...

Want stronger content? 7 steps to truly understanding your audience
We ā and I can say we, as a 20-year veteran of print and digital newsrooms ā typically sat around a big table, looked at the dayās...

Why brands should embrace UGC as part of their marketing strategy
Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to...

Donāt risk your business and consumer relationship over āalternative factsā
My concern with the term āalternative factsā is not a political one, but rather one of good conscience for marketers. As content...

5 storytelling triggers that spur your readers to take action
When you miss an opportunity to capture someoneās mind with your content, chances are, turning that new viewer into a return visitor are...

After a most lively year, where does live video go in 2017?
Twitch moved beyond video games; and tween-girl must-have Musical.ly launched Live.ly. Big brands started aggressively using live-video...

Are you writing too much content?
How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book...

Content marketing ideation: Where do good ideas come from?
current content marketing program and see how youāre doing. Is it time to change things up a bit for the new year or are you A-OK just...