A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...

content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...

When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...

content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult...

content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some...

Well, jump into the live video pool, folks, because this is where the innovation is happening today. With the growth of live video, that...

Today’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...

Every visitor to your website has questions — lots of them. These questions must be answered before any visitor can become a customer....

For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first...

It may take a writer several hours to create a content piece, and too often, we see that the same writer or editor rushes through the...

Creating meaningful and useful content and distributing it efficiently are just one side of the coin. Making the most of this marketing...

content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank?...

We — and I can say we, as a 20-year veteran of print and digital newsrooms — typically sat around a big table, looked at the day’s...

Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to...

My concern with the term “alternative facts” is not a political one, but rather one of good conscience for marketers. As content...

When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are...

Twitch moved beyond video games; and tween-girl must-have Musical.ly launched Live.ly. Big brands started aggressively using live-video...

How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book...

current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just...