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Why choosing a niche helps you produce better content
Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas...
Personable is profitable: A case to rethink your content marketing strategy
It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates...
How to personalize content for locals
In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...
Comparing content production models: Which is right for your business?
How do you determine which one is right for your business? As with all marketing, it’s important to start with your goal in mind. What...
25 promotion tactics to ensure people actually see your content
Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...
5 reasons to create content outside your niche
It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve...
Branded storytelling: Capitalizing on moments that matter
Given the reality that many will at least temporarily abandon their screen-lit caves in search of clambakes, beach parties and...
3 ways for marketers to get more from their content
vertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
How content drives revenue (and how to prove it)
Something that intrigues me is how few people seem to understand that you can and do drive revenue with the content you create. I’ve had...
D’oh! Three common content promotion mistakes
Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...
Why content matters (no matter what type of marketer you are)
The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Whether you’re a blogger or a business, these days, digital video is all the rage. Every website seems to have a video; every business...
A tale of two cake smashes: How to choose between live and recorded video
Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets for 2017, according to a survey from...
Where is the best place to post your content?
Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...
The podcast option: How audio content can help build a B2B business
This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...
The keys to activating content across multiple channels
content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
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