HubSpot co-founder and CEO Brian Halligan on stage at Slush 2019. Photo by Maija Astikainen. Used with permission. We’re approaching ten...

Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s...

Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and...

We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...

For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the...

As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your...

When marketers invest in content, they have to face a difficult truth. No content program is going to drive substantial results in 30...

As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And as I think...

Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the...

The challenge is shifting from content marketing to true storytelling: understanding an audience, inspiring them, compelling them and...

A few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to...

Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter...

First, let’s look at why bad ratings and reviews aren’t as problematic as you may think. A 2017 study of more than 1.3 million local...

This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...

From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle...

As marketers, not only do we need to conduct extensive research so we can make great content, we also need our content and web pages to...

With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...

All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to be a lot...

Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to...

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we...