As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of...

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of...

Over the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional...

Over the last six months, I’ve seen no less than ten different structures for content strategy documents — and that’s just from talking...

Success begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...

Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop...

How many major brands want to create their content marketing in-house? One hundred percent.  That isn’t a made-up statistic. This was an...

Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B)...

Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in...

“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a...

Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the...

Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as...

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers...

But, the number of professional content marketers has exploded since 2011, which means the number of pitches publishers are receiving is...

When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and...

I wish my former AP English teacher would consider a second career teaching where to focus content strategies. Without knowing it, she...

As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still...

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty...

The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. There’s just one...