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Be a clown, advertiser

I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and...

Why brands need to take ASMR more seriously

Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year....

Content may be king, but context is queen

“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement...

The 30-60-90 day plan for ABM

When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing,...

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