CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question,...

“Turn and face the strange, ch-ch-changes…” —David Bowie to embrace change to survive in today’s environment. Beyond just surviving, what...

“Turn and face the strange, ch-ch-changes…” —David Bowie to embrace change to survive in today’s environment. Beyond just surviving, what...

Indeed, when a company embarks on its first B2B content marketing program, a common discovery is that there’s more to the job of creating...

Indeed, when a company embarks on its first B2B content marketing program, a common discovery is that there’s more to the job of creating...

Research by the Fornaisse Marketing Group says that 73 percent of CEOs think marketing lacks credibility. In contrast, 69 percent of...

Research by the Fornaisse Marketing Group says that 73 percent of CEOs think marketing lacks credibility. In contrast, 69 percent of...

Brand marketing is a discipline powered by technology. These days there is no denying that the digital world has moved in on many aspects...

Brand marketing is a discipline powered by technology. These days there is no denying that the digital world has moved in on many aspects...

Now, think about the dynamics of our industry in terms of content creation: Epic content is an asset. One story can be developed into...

Now, think about the dynamics of our industry in terms of content creation: Epic content is an asset. One story can be developed into...

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a...

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a...

This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...

This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...

Content marketing is exploding in popularity, and with that, companies are trying to adjust their teams to support these initiatives....

Content marketing is exploding in popularity, and with that, companies are trying to adjust their teams to support these initiatives....

Monetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...

Monetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...

If developing your online persona is something you have yet to master, read on for four helpful steps to get you started. Step 1: Develop...