Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.” It’s a modest...

TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...

Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...

Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to...

Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a...

Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...

This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...

content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...

A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...

In Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific...

content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...

To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With...

When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...

Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...

content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult...