Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...
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3 reasons SEO belongs at the beginning of a project, not the end
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...
Got amazing content but no leads? 5 ways to rethink your paid strategy
In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...
Navigating the programmatic turn in content distribution
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old...
Developing content for the customer journey
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...
Comparing content production models: Which is right for your business?
How do you determine which one is right for your business? As with all marketing, it’s important to start with your goal in mind. What...
25 promotion tactics to ensure people actually see your content
Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
5 reasons to create content outside your niche
It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve...
Learning to use content management martech is biggest educational need for marketers
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Branded storytelling: Capitalizing on moments that matter
Given the reality that many will at least temporarily abandon their screen-lit caves in search of clambakes, beach parties and...
3 ways for marketers to get more from their content
vertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
How content drives revenue (and how to prove it)
Something that intrigues me is how few people seem to understand that you can and do drive revenue with the content you create. I’ve had...
D’oh! Three common content promotion mistakes
Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...
Why content matters (no matter what type of marketer you are)
The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....
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