How to get your content marketing team out of its echo chamber
Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....
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The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...
5 things you’re doing that drive your freelance writers crazy
Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...
Free, paid or gated content: Which option is right for you?
One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email...
Why it pays to skip the form (and embrace chat)
This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...
How to build an audience of consumers in today’s highly competitive environment
Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...
Why your social media audience is critical for content marketing
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Pinterest opens self-serve version of Pin Collective branded-content program
The self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Are you making a mistake by focusing solely on new customers?
A new customer is great — it’s an opportunity to expand your overall customer base, and hopefully, grow your revenue. However, your...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain...
12-part recipe for product descriptions that sell
Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...
Storytelling for action: Why brands need to tell a complete story
So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...
5 Facebook algorithm hacks to up your content marketing game
Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...
3 reasons I deleted your cold outreach email
@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
Why choosing a niche helps you produce better content
Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas...
Facebook lets brands promote publisher & influencer posts as ads
After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...
Personable is profitable: A case to rethink your content marketing strategy
It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates...
How to personalize content for locals
In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...
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