It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend...

While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....

Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined...

Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before...

B2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. On the...

First, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without...

We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff...

The Advertising Standards Authority (ASA), which has no power to actually ban or fine organizations, issued a ruling that found its...

Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to...

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...

Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to...

There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leadership means you create...

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference...

Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...

As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can...

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common...

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...

How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...

Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...

What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...